Qualitative Research



From an hour of moderation to a multi-market study, I can help with qual of all shapes and sizes:


  • Research design


  • Compiling research materials: screeners and guides


  • Moderating:

    • Online communities, panels and blogs

    • Digital ethnography and mobile research

    • Face-to-face, video or telephone methods


  • Analysis: note-taking, transcription, in-field online analysis


  • Delivery:

    • Report writing and design

    • Strategic consultancy

    • Insight workshops and activation