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Qualitative Research

 

 

From an hour of moderation to a multi-market study, I can help with qual of all shapes and sizes:

 

  • Research design

 

  • Compiling research materials: screeners and guides

 

  • Moderating:

    • Online communities, panels and blogs

    • Digital ethnography and mobile research

    • Face-to-face, video or telephone methods

 

  • Analysis: note-taking, transcription, in-field online analysis

 

  • Delivery:

    • Report writing and design

    • Strategic consultancy

    • Insight workshops and activation