Qualitative Research

 

 

From an hour of moderation to a multi-market study, I can help with qual of all shapes and sizes:

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• Research design

 

• Compiling research materials: screeners and guides

 

• Moderating:

  • ​Online communities, panels and blogs

  • Digital ethnography and mobile research

  • Face-to-face, video or telephone methods

 

• Analysis: note-taking, transcription, in-field online analysis

 

• Delivery:

  • Report writing and design

  • Strategic consultancy

  • Insight workshops and activation